How Can You Make The Most Of Your Trade Show Exhibit Space?
If you're a marketing coordinator or small business owner in a field that relies on trade shows to drum up business and get the word out about the services you offer, you may spend a lot of time planning your trade show exhibits for maximum impact. However, there are a few fundamental principles that can make or break the effectiveness of your exhibit, and if you're not seeing the results you expect, you may find that you're overlooking something basic but important.